Tell a Good Story: Let the TA Know!

As a global group, everyday we do a lot of things.  Most of the things concern our target users directly or indirectly.  But the thing is: Do our target audience know?  Unfortunately, most of the time, the answer is no.

So there’s a concrete example from Google! Let the TA know first; then transform this energy into branding power!  What’s more, Google has implemented nice layers to tell a good story! A video first, plus with a nice flow of web site – Clear and SMART!