2012年4月26日 星期四

Holographic Brand Experience


Think we all dream of meeting our beloved, favourite all time idols face to face. I cannot imagine what if one day ever, I come across say Bob Dylan, Bjork, Jamie Oliver? I’ll be fainting all over, for sure.

But what if we could really meet the idols who were all long gone in this lifetime? We see this hearty fancy like Midnight in Paris.


Killing me for Woody Allen this genius making this movie to meet Gertrude Stein, Earnest Hemingway, Scott Fitzgerald, Pablo Picasso and More!

However, in this digital era, so cliché it might sound, Digital Domain successfully brought back hip-hop icon Tupac Shakur resurrected onto the same stage with Snoop Dogg at Coachella this year as well as Saatchi & Saatchi brought back Paul Arden, the former creative director, at Cannes Lions in 2010.


Tupac Hologram Snoop Dogg and Dr. Dre Perform Coachella Live 2012

Paul Arden and Richard Myers | Outro Live | Saatchi & Saatchi New Directors' Showcase 2010




Sacred, in awe, desecration, ethical? Will we one day meet again Steve Job in WWD? Back to the cliché part, maybe In this digitized era, Resurrection Stone or Mirror of Erised isn’t merely the holly treasure in J. K. Rowlling’s novel. Not anymore.

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